Samsung 98-inch TV: Shaping the trend of super-large entertainment, welcoming the peak of Tet
Samsung continues to lead the trend of super large screen TVs with its 98-inch TV line, combining cutting-edge imaging and sound technology and elegant design.
This is not only an ideal choice for Tet 2024 but also a symbol of a high-class entertainment experience at home.
Trend sensitive thanks to user understanding
It is no coincidence that Samsung has been able to maintain its leading position in the global TV market for 18 years and its position in Vietnam for the past 10 years. This success comes from a deep understanding of users and a sensitivity to trends to bring products that exceed the expectations of the majority. Through annual surveys, Samsung has found that large and super large screen TVs are increasingly popular with users. The company's CMI Analysis Report on the Internal TV Market and Customer Research 2023 found that 97% of customers are truly satisfied when shopping for large screen TVs.
The 98-inch super-sized screen brings an irresistible ultimate experience. Owning a 98-inch Samsung TV at home during the year-end holidays, users can comfortably enjoy Tet movies on a giant screen just like in a theater or immerse themselves in the jubilant atmosphere of sporting events as if they were present at the stadium.
Samsung's 2023 TV consumer trend survey shows that sales of TVs over 60 inches will increase by more than 20%. Screen size is becoming a dominant factor in shopping choices. This is the driving force for Samsung to develop a variety of large-sized TV lines, from 75 inches, 85 inches and especially 98 inches. In Vietnam, Samsung recorded impressive achievements when 75-inch TVs held 58.9% of the market share, 85-inch TVs held 73.8% of the market share and TVs over 90 inches dominated 89.68% of the market share (annual report from GfK, 2023). The larger the screen size, the more Samsung proves its overwhelming power, especially with the maximum 98-inch TV line.
Big in size , big in experience
What sets Samsung apart from its competitors in the 98-inch TV segment is the technology and experience that match, not just the screen size. Supersize Picture Enhancer technology improves black levels, sharpness, and intelligently reduces noise, all of which are fine-tuned to suit the unique size of the 98-inch screen.
Regardless of whether users enjoy YouTube programs or content on entertainment applications such as Apple TV+, VieON, FPT Play, VTVcab ON, TV360, Clip TV... the powerful processor and AI Upscaling feature will proactively upgrade image quality to sharp 4K standard, optimizing each scene to bring a satisfying experience, especially when watching movies, EPL sports programs, C1 Cup and other content on the maximum screen.
Samsung has also integrated a series of advanced sound technologies to bring a near-cinema experience, blurring the line between home entertainment and being present at a stadium or event. In addition to Dolby ATMOS surround sound, Active Voice Amplifier (AVA) technology helps identify environmental noise and actively amplify voice audio to optimize the viewing experience. With speakers arranged inside the TV to create a 3D effect, the sound will follow the image movement of each scene, making you feel as if it is happening around you (Object Tracking Sound Pro). Q-Symphony technology allows the TV's speakers to be optimized to become additional sound channels for the user's soundbar, giving you a truly satisfying listening and viewing experience.
To maximize the maximum 98-inch screen size, Samsung offers Multi View, which splits the screen into two or three to display different content at the same time. Ultra Viewing Angle technology minimizes light leakage by focusing and evenly distributing light across the TV screen, providing the best image at any angle. Despite its super large size, with its elegant Super Slim design, Samsung's 98-inch TV series is still suitable for wall mounting and fits into any living space. The ideal distance for a 98-inch TV is just 3 meters from the seat, allowing you to enjoy the maximum screen from any angle.
Above all, the 98-inch Samsung TV still has exclusive features that contribute to improving the quality of life of Samsung. These include the SmartThings application that allows connecting the TV to all home appliances, AI Energy to help savem up to 30% power consumption and Knox Security 24/7 military-grade security, recognized in 31 countries worldwide.
Super diverse 98 inch product range
While many brands consider 98-inch TVs to be a niche market, for a certain audience or position them as high-end products, Samsung has diversified its 98-inch product range, from Neo QLED 8K, Neo QLED 4K, QLED to UHD. This is considered a remarkable difference, making large-screen TVs easily accessible to the majority. Samsung is currently the leading manufacturer providing UHD TVs with a size of 98 inches.
The fact that the world's leading TV brand offers a 98-inch version in all its TV products affirms the company's belief that super-sized TVs are the trend of the future. Any user has the opportunity to experience immersive images right at home with a giant size equivalent to a ping-pong table when choosing Samsung's 98-inch TV.
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